January 11, 2018

Raise your hand if you were one of the 8.5 million men and women who became engrossed in HBO’s Big Little Lies in 2017?

 The show featured five female leads and was one of the most raved about shows of the year, as it garnered 16 Emmy nominations and won eight.

As an executive producer and lead actress of the series, Reese Witherspoon now has three successful productions under her belt, preceded by Gone Girl and Wild. In fact, after experiencing first-hand the unequal distribution of roles and responsibilities between men and women in the film industry, Reese founded and self-funded Hello Sunshine, a production company that seeks to create more roles for women both on and behind the screen. 

We. Love. Reese. She has become a huge inspiration to us as we seek to position Beyond Brave as a positive force in the cosmetics industry.

In fact, we highly recommend you read her powerful essay in Glamour Magazine and then watch the speech she delivered at the Woman of the Year Gala at Carnegie Hall in 2015.

In the essay, Reese reflected on how traits that are seen as positives for men, many of which can be found in the names of Beyond Brave products, can be viewed less positively in women. She cited a Columbia University study that concluded women with ambitious traits were often seen as selfish and less worthy of being hired in comparison to men with the same traits.

“What the heck is wrong with being ambitious? I have been ambitious all my life. In fact, I vividly remember telling my third-grade teacher that I wanted to be the first female president of the United States. Ambition is simply a drive inside of you—it’s having a curiosity or a new idea and the desire to pursue it. I asked the audience a question that night in Carnegie Hall: What if all women were encouraged to be a bit more ambitious?”

We agree, Reese! We want all women and girls to be encouraged to be a little more ambitious and think they will change the world for the better. By standing tall in that ambition and increased self-esteem, women stand up for themselves (and each other!) at school, work, and home – or even just walking down the street. Empowered women make for a better society in general.

So, as we launch into the New Year, let’s take it upon ourselves to encourage each other—peers, daughters, mothers—to be ambitious in all of our tasks. Whether it’s in parenting, corporate life, athletics, maintaining friendships, or making the world a better place, we owe it to ourselves and the next generation.

At Beyond Brave, we are passionate about creating products that are not only safe for women, but are also inspiring and uplifting. Want to be a part of the Brave Beauty movement? Sign up for our newsletter to receive the latest news, promotions, and content from our team.


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